85,250 Pageviews Later: What Building Fikrago From Scratch Actually Taught Me







By Ayoub Zinani

Fikrago just crossed 85,250 pageviews — 619 today, 457 yesterday, 12,532 this month, and 11,955 the month before. No ad spend, no team, no office. Just a solo build, one article and one product at a time.

I'm not sharing that number to brag. I'm sharing it because two years ago I had none of this — no clients, no audience, a suspended Etsy shop, and no coding background. If you're sitting where I was, I want you to see what's actually possible from a bedroom desk with a laptop and a lot of trial and error.

What I actually do (and what I learned doing it)

Fikrago didn't start as one thing. It grew out of a few different services and experiments that I kept building on:

Building websites and chatbots for businesses. I learned this without a computer science background — leaning on AI tools to write, debug, and structure things I didn't know how to build from scratch. The first few projects were rough. But every website and every chatbot I shipped taught me something about what small businesses actually need versus what they think they need.

Managing social media for brands. This one taught me the most about consistency. Growing an audience — mine or a client's — isn't about one viral post. It's about showing up on a schedule long enough for people to start paying attention. Fikrago's own traffic curve is proof of that: slow, then steady, then compounding.

Selling digital products. Ebooks, prompt packs, templates — products I build once and sell repeatedly on Gumroad. This is the part that finally made the business feel less like trading hours for money and more like something that could grow on its own.

None of this happened fast. The traffic numbers above took real time to build — writing consistently, fixing what didn't work, and doubling down on what did.

Why I think this is worth doing

Here's the honest part: building Fikrago has been genuinely enjoyable in a way freelancing alone never was. There's something different about building something that's yours — a site, a product, an audience — versus only ever doing work that disappears the moment the invoice is paid.

That doesn't mean it's easy. It means it's worth it if you're willing to build in public, ship imperfect things, and improve them as you go.

If you want to build something similar

You don't need a big budget or a technical background to start. You need one skill you can turn into a website, a chatbot, a social presence, or a digital product — and the willingness to keep showing up after the first few attempts don't work.

If you're a business owner looking for a website, a chatbot, or social media management — or you just want to talk about starting your own online business — reach out. I answer messages myself.


Check out the tools I use to build all of this on the Tools page, or see the digital products I've shipped on Fikrago's product page.