I Removed Half My Blog Posts — Here's Why That Helped
Written by Ayoub Zinani, Founder of Fikrago
Deleting my own work felt worse than writing it in the first place. Every post I removed had taken real hours — research, drafting, editing, publishing. Hitting delete on dozens of them at once felt like erasing effort that should have counted for something. It still helped the site more than almost anything I'd written that month.
Why I even considered this
Fikrago's niche is AI for online business — building websites, automating work, creating digital products, growing something online. Going back through old posts, I found a real mess: articles on topics that had nothing to do with that focus, leftover from an earlier, less disciplined version of the blog where I was chasing whatever seemed like it might get clicks. Individually, none of them looked like a big deal. Together, they were quietly telling Google — and readers — that Fikrago didn't actually know what it was about.
What I actually removed
I went through every published article and asked one honest question about each: does this fit one of Fikrago's four real pillars, or doesn't it. Anything that didn't fit came down, no matter how much time it had taken to write or how proud I'd been of it at the time. Thin posts under a few hundred words with nothing substantial to say went too, even if they technically stayed on-topic. If it wasn't pulling its weight, it wasn't staying.
What changed after
The site felt more coherent almost immediately, even before any traffic data caught up to reflect it. Internal linking made more sense, because every remaining article actually connected to the others in a real way instead of sitting off in its own unrelated corner. Readers landing on any page had a clearer sense of what Fikrago actually was, instead of stumbling into a stray post that had nothing to do with the rest.
There's also a quieter effect I didn't expect: it changed how I write new posts. Once the weak, off-topic content was gone, I stopped being tempted to write something loosely related just to fill the calendar. Every new article has to actually earn its place next to what's already there.
What I'd tell someone with the same instinct to prune
If part of you already suspects some of your older content doesn't belong, trust that instinct. A smaller site with a real, focused identity outperforms a bigger site that reads like five different blogs stitched together. It's uncomfortable to delete something you worked on. It's more uncomfortable to keep publishing into a site that doesn't have a clear reason for existing.
If you're not sure whether your own content actually fits together as a coherent site, or it's scattered the way mine was, that's exactly the kind of audit I help people run. Message me if you want a second opinion before you start deleting anything yourself.
See the tools I use to audit and structure sites on the Tools page, browse resources on the Digital Market page, or check what I've built on the Products page.